Strengthen your brand identity with a unique cryptocurrency.
$WhopperCoin
$Bacoin
$PepCoin
$KODAKCoin
$NFTacoBell
Curious to learn more about these dynamic brand launches or explore our in-depth case study? Keep scrolling to discover the strategies that made them a success!
Launched on the Waves blockchain (2017).
Initial Release Price:Roughly $0.0002 (promotional tokens distributed at little to no cost to customers).
All-Time High:Estimated around $0.01 during the peak of its promotional buzz.
Total Tokens Released:Reported to be 1 billion WhopperCoins minted.
“Customers loved earning a token that felt unique—far more exciting than standard coupons or punch cards.”
“Early adopters shared their WhopperCoin wallets on social media, giving Burger King global publicity.”
“Enthusiasts highlighted how easy it was to trade or gift the tokens, reinforcing a viral loop around the brand.”
Operated as a promotional token campaign rather than a conventional cryptocurrency on a public chain.
Initial Release Price:Effectively $0—it was given away in exchange for customer participation (online “mining” via brand engagement).
All-Time High:Not tracked in typical crypto markets; Bacoin’s “value” was pegged to bacon strip redemption.
Total Tokens Released:Unspecified (Oscar Mayer kept it open-ended as a viral marketing push).
“By tying bacon rewards directly to a fun ‘token,’ it gave fans a playful reason to talk about the brand.”
“Social media exploded with posts from bacon lovers sharing how they ‘mined’ Bacoin, driving significant organic buzz.”
“The simplicity of the concept—earn Bacoin, get bacon—showcased how creative token campaigns can engage a broad consumer base.”
Primarily a promotional, points-based system rather than a true blockchain token.
Initial Release Price:N/A (no direct market price; served as a loyalty reward converted into cash back).
All-Time High:N/A (PepCoin never traded publicly).
Total Tokens Released:Not publicly stated; effectively unlimited loyalty redemptions during the promo period.
“Users enjoyed the seamless redemption—scan your drink and snack, get instant digital credit—a perfect blend of familiarity and novelty.”
“Although it wasn’t a full cryptocurrency, calling it ‘PepCoin’ boosted excitement and brand relevance in the era of digital assets.”
“Cross-promoting Pepsi beverages with Frito-Lay snacks increased overall basket size, proving the power of token-like rewards.”
Envisioned as an Ethereum-based token within the KodakOne platform (ICO approach in early 2018).
Initial Release Price:Targeted around $1.00 (USD) during the planned token sale; exact price tiers varied.
All-Time High:Never fully realized on open exchanges due to launch delays and restructuring.
Total Tokens Released:Originally intended to be 100 million KODAKCoins in the planned crowdsale.
“Photographers praised the concept, as it promised transparent licensing and potential residual income for their work.”
“Kodak’s iconic brand name entering the crypto space generated massive media attention, proving the power of brand-led tokens.”
“Despite delays, the idea of tying digital rights to a blockchain token sparked enthusiasm about new revenue models.”
NFTs minted on Ethereum (via Rarible marketplace).
Initial Release Price:Launched at $1 per NFT, proceeds donated to the Taco Bell Foundation.
All-Time High:Resales soared to over $2,000 on secondary markets due to scarcity and viral demand.
Total Tokens Released:25 NFTs total (5 designs with 5 editions each), extremely limited collectibles.
“The playful NFT concept sold out within minutes, illustrating how a well-known brand can quickly capture public interest.”
“Fans loved owning a ‘piece’ of Taco Bell, driving demand beyond typical marketing promotions.”
“By limiting the supply, Taco Bell infused exclusivity into the campaign, a major driver of NFT success stories.”
When a well-known brand launches a token—be it playful, promotional, or tied to a deeper business function—it can:
These real-world examples underscore the potential impact—both in sales and publicity—when businesses align branded tokens with a compelling marketing strategy.
Offer different perk levels—Silver, Gold, Platinum, or something uniquely you. Let fans upgrade their experience and show off loyalty at every tier.
Basic rewards, exclusive discounts, monthly brand updates.
Advanced loyalty multipliers, earlier product access, limited brand NFTs.
VIP event invites, exclusive merch drops, top-tier NFT collectibles.
UrbanThreads, an up-and-coming apparel brand, wanted a fresh way to engage existing customers while attracting new fans. Inspired by recent brand tokens (like WhopperCoin, PepCoin, and more), UrbanThreads decided to explore a blockchain-based loyalty program that would reward its shoppers and amplify social media buzz. The result was the launch of “UT ThreadsCoin,” a digital token designed to supercharge customer loyalty, motivate repeat purchases, and spark viral sharing.
UrbanThreads faced a crowded marketplace with many apparel competitors offering run-of-the-mill loyalty programs. Traditional reward points or discount coupons were no longer generating the excitement or brand advocacy they once did. UrbanThreads needed:
UrbanThreads collaborated with our team to develop a brand-specific token – UT ThreadsCoin – that customers would earn whenever they shopped online or in-store. Simple, intuitive, and built for non-technical users, UT ThreadsCoin integrated seamlessly into UrbanThreads’ existing ecommerce platform:
With UT ThreadsCoin proving successful, UrbanThreads can now:
UrbanThreads’ UT ThreadsCoin is just one example of how a branded crypto token can unite fashion, community, and loyalty in a single, scalable program. Whether you’re a global brand or an emerging startup, we can guide you in harnessing blockchain technology to elevate customer experience, increase engagement, and drive repeat business.